Canon wakes up and smells the coffee - HUGE price drops on C100 Mark I, C300 and C500 Cinema EOS cameras!

Click on the image for price cut details!

With the beginning of a new year, the dam is starting to burst on Canon's ridiculous Cinema EOS prices. As of this morning, the PL mount Canon C500 is $15,999 (down from $30,000), the EF mount C300 (with the dual pixel AF upgrade) is $11,999 (down from $18,500) and the C100 Mark I is $3,999(!) (down from $6,499).

The headline news from these price cuts is that Canon seems to be taking the threat from Aja, Sony and Blackmagic very seriously. In a world where shooters can buy a PL mount 4K/120p APS-C Aja Cion and record to 12-bit 4:4:4 ProRes for $8,995 or an EF mount UHD/80p Super 35mm Blackmagic URSA and record to losslessly compressed CinemaDNG RAW for $5,995 - it doesn't make a lot of sense to spend $18,500 for a 1080/30p Canon C300 that records to a maximum 8-bit 4:2:2.

My guess is that this reality was starting to show up in Cinema EOS sales - and Canon, to its credit, responded. Time will tell whether these price cuts will halt the slide - or if it's a case of "too little, too late".

Shooters who bought these cameras in the last few months and are outside of their return windows aren't going to be happy, but, overall this is very good news - especially for Canon DSLR upgraders. With the cost of a C100 with XLR inputs and a top handle now just $1500 more than a sale priced 5D Mark III, it's almost a no-brainer.

As always, if anything here has helped you to make a purchase decision, please shop using the links above or the displays below and in the margins. And even if you're not in the market for a new camera, please comment and make suggestions below. It won't cost you anything extra, and it will help to keep these posts coming.

For the latest deals, news, tips and techniques, please follow HCR on Blogger, Twitter and YouTube and circle us on Google+. Happy New Year and thanks for your support of the revolution in 2014!

"D" Cam for Avengers: Age of Ultron - the Blackmagic Pocket Cinema Camera!

IMDB's Technical Specifications page for the upcoming sequel to Marvel's the Avengers - Avengers: Age of Ultron (teaser trailer below) shows the usual list of very expensive Hollywood cameras - the Arri Alexa XT, the RED Epic, the Canon EOS C500 - but it also lists the $900 Blackmagic Pocket Cinema Camera shooting ProRes 4:2:2.

Here's the trailer:



The GoPro HD Hero 3 is also listed (probably as a POV cam).

It is terrific to see a camera from the world of micro-budget filmmaking used on a major Hollywood production - and it's also a testament to the quality of the images produced by the Pocket.

This camera has already been used for major TV advertising campaigns and on the set of the TNT series Dallas - but this is one of the first feature films.

Given this camera's price/performance ratio, it's likely that we'll see more BMPCCs on set in Hollywood going forward.

Hat tip to an anonymous poster over on 4chan for the heads up.

Canon C300 Killer? $8000 4K/60p Sony PXW-FS7 Out-Specs $12,000 Canon C300

 VERSUS

Okay, you've probably already heard that Sony has decided to go all-in on support for Super 35mm independent filmmaking with the brand new $7999 4K/60p PXW-FS7 camcorder, announced at IBC 2014 overnight (press release here, specs here).

From the specs and early hands-on videos from Sony Professional and Cinema 5D (see below for early video) - the FS7 appears to be a full-on frontal assault on the more expensive Canon C300 (which is currently marked down from $13,999 to $11,999). And with the FS7's $1999 XDCA-FS7 Extension Unit and its ability to output ProRes and RAW  (shown in the images below), it becomes a $20,000 Canon C500 killer too.



Here's the camera with the XDCA-FS7 mounted (it's also a V mount adapter):






With this camera, independent filmmakers will be able to rent a $10,000 camera (a quarter of the price of an Arri Amira), throw it over their shoulders and go out and record directly to 4K without a bunch of external recorders or rigging.

My guess is that a lot of news organizations will buy this camera too, especially if, as expected, it works seamlessly with the SELP 18-200 power zoom.

James Tonkin shooting with the FS7 in Japan (image courtesy of Sony Professional)

Sony deserves a lot of credit here. Not only for reclaiming the entry-level Super 35 lead from Canon - but for listening to users' complaints about the ergonomics of the NEX-FS700, with its top mounted LCD and boxy form factor.  They also deserve credit for being willing to cannibalize the sales of their own FS700 and PMW-F5 - offering a higher-spec shoulder mounted camera with built-in 4K at a lower price point.

In my view, this will earn them a lot of loyalty from consumers - and, in the long run, will be more profitable than Canon's strategy of "protecting the high end by crippling the entry level".

Early video from this camera is solid, and the demonstrations of the built-in shoulder mount and control grip in the hands on videos are impressive.  These features are not only extremely useful, they will save shooters a lot of money because they won't have to spend thousands of extra dollars on third party shoulder mounts and control grips.

Here are the best videos I could find as of this post (I will update this over the next few days as more become available, so please check back):

Thanks from Nigel Akam

Sony PXW-FS7: another UHD XAVC very quick test from Filippo Chiesa

Sony PXW-FS7 UHD XAVC very quick test (one hour in my garden) from Filippo Chiesa

Sphere Of Light -SONY PXW-FS7- 4K from Yoshihiro Enatsu

A Night in Amsterdam with the Sony PXW-FS7 from Alister Chapman

The Cheesemonger - FS7 Camera Test Project from Ben Allan ACS

Just this morning from Jason Wingrove

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Sony Professional: PXW-FS7 Official Promotion Movie

Sony Professional: PXW-FS7 Official FullHD Beauty Image

Sony Professional: FS7 First Footage

Sony Professional: BTS with the PXW-FS7, Den Lennie and James Tonkin

First look video courtesy of Sony Professional with Juan Martinez and Chiyoko Yannette

Cinema 5D Exclusive: Sony FS7 hands-on (courtesy Cinema 5D)
It seems to me that the only downside to this camera is the lack of a global shutter and internal RAW recording - features available on the sub-$3000 Blackmagic Production Camera. But those omissions are offset by the thoughtful ergonomics, a proven professional codec and an upgrade path to true 4K in 2015. In my view, this camera is well worth the $8000 list price - and is the first camcorder that has tempted me to sell all of my Panasonic GH cameras. Well done, Sony.

If anything here has helped you to make a purchase decision, please shop using the links above or the displays below and in the margins. It won't cost you anything extra, and it will help to keep these posts coming.

And for the latest deals, news, tips and techniques, please follow HCR on Blogger, Twitter and YouTube and circle us on Google+ Thanks for your support of the revolution!

First "4K"/60p footage from the Blackmagic Ursa!

Today, Pro cinematographer and Blackmagic tester John Brawley posted the first UHD/60p footage we've seen from the Ursa PL on his blog. I saw this camera at NAB and it is physically gorgeous - with a huge, bright screen, sound meters you can see from across the room and lots of proper SDI outputs. And from the looks of John's footage, the image quality doesn't disappoint, even at ISO 400 with a T3.7 lens:



At $5995 for the EF mount version and $6495 for PL mount, this camera seems to address many of the Blackmagic Production Camera 4K's limitations (with the exception of the "black sun" problem) at a price point that significantly undercuts 4K cameras from RED, Sony and Canon that cost a lot more.

If Blackmagic were to add DCI standard 12-bit 4K (4096x2160) 4:4:4 RAW to this camera (instead of UHD), and fix the darned black sun, they'd sell a whole lot more of them in Hollywood. Maybe at next year's NAB.

Panasonic VariCam 35 4K RAW Camera/Recorder Announced!

The new Panasonic VariCam 35 4K RAW camcorder

Finally! Panasonic comes up with a follow-on large sensor, interchangeable lens camcorder and enters the Super 35 game with a 14 stop 4K RAW modular camera and recorder. The Press Release (link below) says, "Ultimate Image Production for Cinema or Episodic Drama". The price is still TBD, but sources say it will be over $10K. It had better not be much over $10K if Panasonic wants to be competitive with the newly marked down $20K Canon C500.

The recorder can also be matched with a new VariCam HS 2/3" camera head for broadcast.

Both cameras will have 4 card slots - 2 for full size P2 cards, 2 for microP2 cards (the same cards used by the GH4).

The venerable Panasonic AG-AF100

A lot has happened in the four years (!) since Panasonic shook up the camcorder world with the first-ever large sensor interchangeable lens camcorder under $10,000, the AG-AF100.

With the passage of time, it may be a little difficult to remember how revolutionary this camera was - especially in the wake of successive rollouts of Super 35 interchangeable lens cameras from Panasonic's competitors - the Sony FS100, F3, FS700 ; quickly followed by the Canon Cinema EOS Line; the Sony F5/F55 and, most recently; the $2995 UHD Blackmagic Production Camera.

The VariCam 35, with its true 4K/120fps and HD 240fps slow motion, wireless capability, and other unique features is clearly a bid to regain Panasonic's leadership in the large sensor camcorder world.

If Panasonic can make this camera price competitive with the C500, it is likely find its way onto lots of movie and TV sets. If Panasonic RAW color is anywhere close to ArriRAW, it may even find itself competing with the big dogs. Welcome back, Panasonic. Here's the Press Release.

How much will it cost to turn a $1699 Panasonic GH4 into a 4K DCI Cinema Camera?

Here is a great picture from Gizmodo Japan of the recently announced Panasonic GH4 mounted on the DMW-YAGH interface unit, fully rigged out for shooting theatrical quality 4K motion pictures -  on display this week at CP+ in Yokohoma.

So - how much would something like this cost?  Let's add it up (to include a Speed Booster and SLR Magic Anamorphot adapter [not pictured] for a "Hollywood" style anamorphic image with a Super 35 crop):

• Panasonic DMC-GH4 - $1699 (rumored price)


• Panasonic DMW-YAGH - $2199 (rumored price)


• AJA Ki Pro Quad - $3495


• Movcam MF-2 Follow Focus - $727


• Metabones Speed Booster - $429


• Rokinon cine lens set - $1429


• SLR Magic Anamorphot Adapter with diopters - $1300

The total price for all of the components listed above is $11,278 - and that doesn't include a matte box, 12V power or recording media.

Sounds like a lot, but contrast that with the cost of recording 4K with a $20,000 Canon C500 and a $3495 Ki Pro Quad, as pictured here:

And that doesn't even include lenses.

No more excuses.  For less than $15,000, students, independent filmmakers, small production houses and even camera enthusiasts will soon be able to buy a camera package that can record full projection quality 4096x2160 24fps Cinematic 4K at 10-bit 4:2:2.

Smart production houses will save even more money by buying Odyssey 7Qs instead of the more expensive Ki Pro Quad.

The GH4 is as close as we have come to the culmination of the hybrid camera revolution - an affordable still/video camera with world class stills and video.

Arri Amira - Canon C500 Killer?

VS

When I was in film school in the 1970s, I read magazines such as American Cinematographer, AFI's American Film and Filmmaker.  I spent hours poring over articles with pictures of Arri 16 and 35mm cameras on set with my heroes - Stanley Kubrick, John Cassavetes, Martin Scorsese and others.

John Cassavetes with Arri 16ST

I remember looking at pictures of the fabulous Arri 16 and 35BL shoulder mounted cameras and thinking - "These are the perfect cameras for independent filmmakers.  Pick one up, load it with film and just go out and shoot.  Maybe, someday, I'll rent one of these, put it up on my shoulder, go out on the street and shoot my movie..."

Kubrick on the set of A Clockwork Orange with Arri IIc

But, then reality would set in.  Even after buying expensive film stock, shooting guerrilla on the street and convincing your friends to act in your movie for free, there were still huge processing and duplication costs and let's not get into editing and coloring.

Martin Scorsese with Arri 35BL

Fast forward 40 years.  A few days ago, Arri turned all that on its head when they announced the European prices for the new, shoulder-mounter, 2K 200fps Arri Amira ProRes camera  - prices aimed squarely at cameras such as the Canon Cinema EOS C500.


  AMIRA Showreel from ARRI Channel on Vimeo.
At €25,980, the Amira is likely to come in right around $30,000 when its price is announced in the States. This was the list price for the C500 - until its recent markdown to $19,999 (perhaps Canon knows something?)

Independent filmmakers and DSLR shooters stepping up to the next level have so far gravitated toward the Cinema EOS cameras because they overcame many of the challenges presented by DSLRs - but these "cinema" cameras still require a shoulder rig and an external viewfinder for handheld shooting.

And, if you want the Amira's ability to shoot ProRes straight to the camera, you have to put up with Blackmagic Production Camera's lack of XLR inputs, ND filters and overall poor design (offset somewhat, but not completely, by its amazingly low price).

Or, if you want high speed frame rates comparable to the Amira's 200fps slow motion, you have to buy a Sony FS700 - with its ridiculous top mounted LCD/viewfinder.

Straight out of the box, none of these are handheld, self-contained cinema cameras, by any stretch of the imagination.

As Andrew Reid over at eoshd says in his thoughtful piece on the Amira, "[Canon Cinema EOS]...ergonomics have garnered praise only because the competition has been even worse."

That said, the shoulder mount is very cool, but what has me really excited about this camera is the 2K, 14-stop dynamic range, ProRes output to a CF card.  Straight from a 14-stop DR camera to an inexpensive card reader and into any NLE.  Heck, even my little laptop can handle that.

I have had a tiny taste of what that means for easy, high quality workflow with my little Blackmagic Pocket Cinema Camera.  One of the best things about this $995 marvel is its ProRes 422 output to a relatively inexpensive, fast SDXC card.  Many people started out clamoring for RAW with this camera, and ended up, as I have, shooting primarily to ProRes.  It's just that easy.

For me, this workflow advantage is just as important as the camera's ergonomic superiority and wide dynamic range.  Shooters won't need to go to post-production houses to edit and color their high quality images - they won't even need to buy expensive SSDs or computers capable of processing RAW.

Forty years ago, post-production costs were the barrier that kept many people from making the movies they wanted to make.  This camera breaks that barrier down, in a big way, and may save enough time and money in post to be worth the ~$1500 a week it will cost to rent it (based on the C500 rental price at Borrowlenses).

For me, this is more important than either 4K or internally recorder lossless RAW, and makes this camera revolutionary.

Without buying a shoulder rig, follow focus, SSDs, an external EVF or loupe, an external recorder, screw-on NDs, or the time and expense of complex post-production workflow, filmmakers can, as the Arri tagline says, just "pick up and shoot".

So this morning, for the first time in a few decades, I found myself looking at pictures of a new Arri shoulder mounted camera, and thinking - "maybe..."

Panasonic GH4K Less Than $2000 - Big Trouble for $4000 Blackmagic Production Camera?

Courtesy HD Warrior

Two primary sources that I trust, Endgadget and Giulio Sciorio at Small Camera Big Picture are reporting from CES that, a day after Sony introduced the $1998 4k FDR-AX100 camcorder, Panasonic is about to roll out a 4K resolution GH4K camera that looks a lot like the GH3 - for less than $2000.  Endgadget says:

"The company's keeping most of the hardware's specs close to its collective vest, but a representative was able to divulge a few details. UHD content can be recorded at 200 Mbps, and output in a full live feed via a mini-HDMI port (thanks to ALL-I Intra mode) to display on a computer or record to a hard drive. Of course, the Micro-Four Thirds shooter can save footage straight to an SDXC card -- a UHS Class 3 prototype variant tuned for such a task was on display -- though space will run out fairly quickly.

There's no word how many megapixels the cam totes, but it will be able to simultaneously snap photos while recording video. More details are set to arrive with the camera's official release in late February, when it'll arrive with a price tag of $2,000 or less" (!)

This is an absolutely revolutionary price for an interchangeable lens 4K camera.  Cinemas around the word still project at 2K (and are only slowly upgrading to 4K).  When you can get one of these for less than $2000, the decision whether to buy a $4000 Blackmagic Production Camera becomes that much more difficult.

And why would anyone ever shoot for theatrical projection at 1080p (1.9K)?

I do wish that Panasonic would introduce a 4K Super 35 camera at some point.  Perhaps as a long overdue upgrade to the venerable AF100.

It looks like 2014 is going to be another very interesting year.