First official footage from the new Panasonic DVX200!

Here are some very nice 4K V-LOG images from Panasonic's first official DVX200 footage (please watch at 2160p and your monitor's highest resolution:



Behind-the-scenes:



And the "First Look" from Zacuto:



I agree with Jens and Steve - at $4195 (pre-order here), this camera is going to be very popular with wedding shooters, documentarians and run and gunners.

That said, the DVX's 8-bit color space and h.264 compression are still a problem. After recording 10-bit 4:2:2 and losslessly compressed RAW to an SD card on a $1000 Pocket Cinema Camera, I don't understand why Panasonic, Canon and Sony still have such a hard time with this in $4000+ cameras.

For me, and other shooters who want less compression and more gradable images, something like the $4995 URSA Mini 4.6K EF is probably a better option - but for shooters who want the convenience of a built-in power zoom lens and don't want or need a lot of flexibility in post, this is going to be a terrific camera.

Arri hops on the 4K bandwagon with an upcoming firmware upgrade for the Amira

Following close on the heels of yesterday's news on the Sony F5 4K hack, Arriflex has issued a press release announcing an official "4K" UHD upgrade for the 2K Arri Amira (full text below). Of course, since this is Arri, the upgrade will not be free (how much it will cost is yet to be determined).

Interestingly, the release notes that the upgrade is in response to "user feedback". In other words, Amira shooters probably wondered why far less expensive cameras from Blackmagic and Panasonic recorded at higher resolution than their $40,000 cameras. It is also interesting to note that the Amira gets the upgrade and the Alexa does not.

Here's the full text of the release:

(August 26th 2014, Munich) – A new software upgrade for ARRI’s documentary-style AMIRA camera will allow it to record ProRes UHD files, answering the 4K requirements of some productions. The upgrade is expected to be available for purchase at the online ARRI License Shop by the end of 2014.

While widespread adoption of 4K or UHD for broadcast is still a long way off, an increasing number of content owners are becoming concerned that they ought to safeguard the longevity of their programs by ensuring that they will be suitable for UHD transmission, should that become a standard in the future. 

For those productions that do need to generate UHD deliverables, AMIRA will now offer the ability to record all ProRes codecs in Ultra High Definition 3840 x 2160 resolution directly onto the in-camera CFast 2.0 cards, at up to 60 fps. This feature, activated through an affordable software license (and a sensor calibration for existing AMIRAs), comes in response to feedback from AMIRA customers, some of whom have been quizzed about 4K deliverables by clients. It is made possible by the camera’s exceptional image quality, its processing power, and its reprogrammable system architecture.

Whether a production is pursuing a UHD workflow all the way through to distribution, or simply wishes to archive in UHD in order to future-proof itself against industry developments, AMIRA now offers an easy solution that requires no additional processes in postproduction.

IN-CAMERA PROCESSING
The ALEXA/AMIRA sensor has repeatedly proved its ability to deliver outstanding image quality for the 4K or even IMAX theatrical releases of high-end feature films such as Gravity, Maleficent and Iron Man 3. This proves that the ALEXA and AMIRA camera systems are already future-proof and more than suitable for the next generation of distribution formats.
For major feature films, an up-sample to 4K can be carried out after visual effects and other postproduction tasks have been completed at 2K resolution. For certain fast-paced AMIRA productions, however, there may not be the time or resources for such processes in post, which is why a 4K or UHD output direct from the camera has been requested.
AMIRA’s UHD output utilizes the same efficient 1.2x up-sample filter that allows ALEXA’s Open Gate mode to optimize the camera’s image performance for 4K distribution, as well as the same best-in-class sensor pixels. The up-sample to UHD happens in camera, and in real time.

SAME GREAT IMAGE QUALITY
Outputting UHD broadens the distribution options for the superior image quality that has helped make AMIRA, and ALEXA, such a success. The wide, 14+-stop dynamic range remains unaltered, as does the accurate colorimetry, natural skin tones, and organic look and feel. By making that high-quality image data coming out of the sensor compatible with higher spatial resolution formats, the UHD upgrade answers the concerns of certain regions and productions about a 4K future, allowing AMIRA to be used on any project, no matter what deliverables are required.

Markus Duerr, ARRI’s Product Manager for the AMIRA system, says, “Feedback about AMIRA from all over the world has been overwhelmingly positive and it is clear that the camera is already a great success, being used on an amazing variety of challenging productions. Already acclaimed for its phenomenal image quality, ease of use and versatility, the new ProRes UHD output will take these benefits even further, adding value for customers in areas like China, where 4K is a major focus of industry attention.”

Wildlife cinematographer Rolf Steinmann, who was nominated for an Emmy Award this year in recognition of his work with ALEXA on the BBC’s Wild Arabia series, is currently using his AMIRA on a movie for Disney Nature. He comments, "For cameramen like me who own their gear, the UHD upgrade is a great way to stay future-proof. From now on when there's pressure from the production side to deliver UHD, I can continue to work with AMIRA and won't have to compromise on image quality or on the camera's robustness and reliability." 

About ARRI:
With headquarters located in Munich, Germany, Arnold and Richter Cine Technik (A&R) was founded in 1917 and is the world's largest manufacturer and distributor of motion picture camera, digital intermediate (DI) and lighting equipment. The ARRI Group comprises a global network of subsidiaries and partners that covers every facet of the film industry, including worldwide camera, grip and lighting equipment rental through ARRI Rental; turnkey lighting solutions through the ARRI System Group; lab services, postproduction and visual effects through ARRI Film & TV; and film distribution through ARRI Worldsales. Manufactured products include the ALEXA camera system and AMIRA documentary-style camera; Master Anamorphic lenses; L-Series LED and M-Series HMI lights; Pro Camera Accessories; and ARRISCAN archive technologies. The Academy of Motion Picture Arts and Sciences has recognized ARRI’s engineers and their technical contributions with 18 Scientific and Engineering Awards.

In my view, this is just the beginning of the wave of 4K/UHD announcements and press releases we will see in the coming year. Manufacturers from Arri to Canon to Sony will introduce new 4K cameras and upgrade older models. If a camera doesn't record 4K, it will lose a lot of its market appeal. As a result, shooters will start unloading old 1080p and 2K cameras at bargain basement prices. It will be the story of the transition from SD to HD all over again.

This will be great news for entry-level amateur shooters who are looking to buy a 1080p camera in the next few months - but pros and high-end amateurs interested in delivering higher resolution to their clients and audiences may want to seriously consider upgrading - especially since there are reasonably priced cameras with 4K/UHD internal recording from Blackmagic and Panasonic already on the market.

Cinoflex turns the Sony A7s into a cinema camera for a Chevy commercial test

On August 12th, Cinoflex introduced the new type-SA7s Camera System on their Facebook page. Priced at $2495, and designed for a $2498 camera, this rig plugs the Sony's amazing full-frame low light sensor into a standard cinema camera form factor for under $5000.  Straight from Cinoflex, here's the design philosophy behind the type-A7s (from the Sony Alpha Rumors comments section):

"...a camera needs to be balanced well-fore to aft, needs to have a mass with low center of gravity, needs to have mounting options for the camera department, needs to have one central power source for all items, needs to adhere to the Panavision and Arriflex standard of spacing and heights, and...very important, needs to adhere to the tradition and fashion that camera operators, camera assistants, and camera technicians have been accustom[ed] to in the last 40 or so years. The Cinoflex was designed from the ground up, to emulate and respect the traditional form of the best film cameras, form [sic] the ARRI 435 to the PANAVISION Millennium XL."

Even adding in the $1995 price of the upcoming Atomos Shogun for 4K recording, the total price of this setup would be less than the price of the $8995 Aja Cion.  And, of course, it would be a lot less than a RED Epic or Arri Alexa.

For commercial or indie shoots where light and budget are at a premium, this might be a good solution.

That said, it's still about $1000 more than the upcoming $5995 Blackmagic URSA EF, with its global shutter and built-in HD-SDI outputs.

Now - if they'd only build one for the GH4....(are you listening, Cinoflex?)

Choices, choices - it's a great time to be a filmmaker!

Panasonic GH4 "Hands On" Videos

I don't usually post these, but there have been so few people with test cameras in their hands that we are reduced to noisy camera show (and camera store) "hands on" videos in order to see images of the camera outside of a display case.

From John Arnold of Photo Walkthough at the Photography Show 2014 in Birmingham, UK:



From Matt Granger at Photography News and Reviews:



In addition to the dearth of real hands-on videos, I have been a little surprised by the types of sample videos that Panasonic is using to promote the GH4.  For the GH3, they hired Bruce Logan A.S.C. and Philip Bloom to shoot Genesis, a terrific little narrative with near-Hollywood level production values.  This time, the only official sample videos I can find are travel and nature pieces.

Although these subjects are great opportunities to showcase the camera's amazing resolution, a sample film with actors and motion and a variety of day/night/outdoor/indoor shooting conditions is going to sell more cameras, in my view.

Panasonic - if you're listening - please lend a camera to Bruce Logan or Shane Hurlbut or Philip Bloom - or someone else with "ASC", "BSC" and/or "DGA" after their name - and pay them to shoot a Genesis-style short with the GH4 in full 4K.

If you can't afford to do that, or the timing isn't right, at least get a few more pre-production cameras into the hands of shooters and bloggers.  Eduardo Angel has posted some great 1080p samples - but with 4K footage from Sony and Blackmagic already on the street, potential GH4 shooters need more full-resolution examples of what this camera can do.

Even though it looks like pricing and pre-ordering is already available in Europe, we here in the States are still anxiously awaiting official pricing and the opportunity to pull the trigger on this camera.

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Panasonic VariCam 35 4K RAW Camera/Recorder Announced!

The new Panasonic VariCam 35 4K RAW camcorder

Finally! Panasonic comes up with a follow-on large sensor, interchangeable lens camcorder and enters the Super 35 game with a 14 stop 4K RAW modular camera and recorder. The Press Release (link below) says, "Ultimate Image Production for Cinema or Episodic Drama". The price is still TBD, but sources say it will be over $10K. It had better not be much over $10K if Panasonic wants to be competitive with the newly marked down $20K Canon C500.

The recorder can also be matched with a new VariCam HS 2/3" camera head for broadcast.

Both cameras will have 4 card slots - 2 for full size P2 cards, 2 for microP2 cards (the same cards used by the GH4).

The venerable Panasonic AG-AF100

A lot has happened in the four years (!) since Panasonic shook up the camcorder world with the first-ever large sensor interchangeable lens camcorder under $10,000, the AG-AF100.

With the passage of time, it may be a little difficult to remember how revolutionary this camera was - especially in the wake of successive rollouts of Super 35 interchangeable lens cameras from Panasonic's competitors - the Sony FS100, F3, FS700 ; quickly followed by the Canon Cinema EOS Line; the Sony F5/F55 and, most recently; the $2995 UHD Blackmagic Production Camera.

The VariCam 35, with its true 4K/120fps and HD 240fps slow motion, wireless capability, and other unique features is clearly a bid to regain Panasonic's leadership in the large sensor camcorder world.

If Panasonic can make this camera price competitive with the C500, it is likely find its way onto lots of movie and TV sets. If Panasonic RAW color is anywhere close to ArriRAW, it may even find itself competing with the big dogs. Welcome back, Panasonic. Here's the Press Release.

How much will it cost to turn a $1699 Panasonic GH4 into a 4K DCI Cinema Camera?

Here is a great picture from Gizmodo Japan of the recently announced Panasonic GH4 mounted on the DMW-YAGH interface unit, fully rigged out for shooting theatrical quality 4K motion pictures -  on display this week at CP+ in Yokohoma.

So - how much would something like this cost?  Let's add it up (to include a Speed Booster and SLR Magic Anamorphot adapter [not pictured] for a "Hollywood" style anamorphic image with a Super 35 crop):

• Panasonic DMC-GH4 - $1699 (rumored price)


• Panasonic DMW-YAGH - $2199 (rumored price)


• AJA Ki Pro Quad - $3495


• Movcam MF-2 Follow Focus - $727


• Metabones Speed Booster - $429


• Rokinon cine lens set - $1429


• SLR Magic Anamorphot Adapter with diopters - $1300

The total price for all of the components listed above is $11,278 - and that doesn't include a matte box, 12V power or recording media.

Sounds like a lot, but contrast that with the cost of recording 4K with a $20,000 Canon C500 and a $3495 Ki Pro Quad, as pictured here:

And that doesn't even include lenses.

No more excuses.  For less than $15,000, students, independent filmmakers, small production houses and even camera enthusiasts will soon be able to buy a camera package that can record full projection quality 4096x2160 24fps Cinematic 4K at 10-bit 4:2:2.

Smart production houses will save even more money by buying Odyssey 7Qs instead of the more expensive Ki Pro Quad.

The GH4 is as close as we have come to the culmination of the hybrid camera revolution - an affordable still/video camera with world class stills and video.