Canon wakes up and smells the coffee - HUGE price drops on C100 Mark I, C300 and C500 Cinema EOS cameras!

Click on the image for price cut details!

With the beginning of a new year, the dam is starting to burst on Canon's ridiculous Cinema EOS prices. As of this morning, the PL mount Canon C500 is $15,999 (down from $30,000), the EF mount C300 (with the dual pixel AF upgrade) is $11,999 (down from $18,500) and the C100 Mark I is $3,999(!) (down from $6,499).

The headline news from these price cuts is that Canon seems to be taking the threat from Aja, Sony and Blackmagic very seriously. In a world where shooters can buy a PL mount 4K/120p APS-C Aja Cion and record to 12-bit 4:4:4 ProRes for $8,995 or an EF mount UHD/80p Super 35mm Blackmagic URSA and record to losslessly compressed CinemaDNG RAW for $5,995 - it doesn't make a lot of sense to spend $18,500 for a 1080/30p Canon C300 that records to a maximum 8-bit 4:2:2.

My guess is that this reality was starting to show up in Cinema EOS sales - and Canon, to its credit, responded. Time will tell whether these price cuts will halt the slide - or if it's a case of "too little, too late".

Shooters who bought these cameras in the last few months and are outside of their return windows aren't going to be happy, but, overall this is very good news - especially for Canon DSLR upgraders. With the cost of a C100 with XLR inputs and a top handle now just $1500 more than a sale priced 5D Mark III, it's almost a no-brainer.

As always, if anything here has helped you to make a purchase decision, please shop using the links above or the displays below and in the margins. And even if you're not in the market for a new camera, please comment and make suggestions below. It won't cost you anything extra, and it will help to keep these posts coming.

For the latest deals, news, tips and techniques, please follow HCR on Blogger, Twitter and YouTube and circle us on Google+. Happy New Year and thanks for your support of the revolution in 2014!

Canon C300 Killer? $8000 4K/60p Sony PXW-FS7 Out-Specs $12,000 Canon C300

 VERSUS

Okay, you've probably already heard that Sony has decided to go all-in on support for Super 35mm independent filmmaking with the brand new $7999 4K/60p PXW-FS7 camcorder, announced at IBC 2014 overnight (press release here, specs here).

From the specs and early hands-on videos from Sony Professional and Cinema 5D (see below for early video) - the FS7 appears to be a full-on frontal assault on the more expensive Canon C300 (which is currently marked down from $13,999 to $11,999). And with the FS7's $1999 XDCA-FS7 Extension Unit and its ability to output ProRes and RAW  (shown in the images below), it becomes a $20,000 Canon C500 killer too.



Here's the camera with the XDCA-FS7 mounted (it's also a V mount adapter):






With this camera, independent filmmakers will be able to rent a $10,000 camera (a quarter of the price of an Arri Amira), throw it over their shoulders and go out and record directly to 4K without a bunch of external recorders or rigging.

My guess is that a lot of news organizations will buy this camera too, especially if, as expected, it works seamlessly with the SELP 18-200 power zoom.

James Tonkin shooting with the FS7 in Japan (image courtesy of Sony Professional)

Sony deserves a lot of credit here. Not only for reclaiming the entry-level Super 35 lead from Canon - but for listening to users' complaints about the ergonomics of the NEX-FS700, with its top mounted LCD and boxy form factor.  They also deserve credit for being willing to cannibalize the sales of their own FS700 and PMW-F5 - offering a higher-spec shoulder mounted camera with built-in 4K at a lower price point.

In my view, this will earn them a lot of loyalty from consumers - and, in the long run, will be more profitable than Canon's strategy of "protecting the high end by crippling the entry level".

Early video from this camera is solid, and the demonstrations of the built-in shoulder mount and control grip in the hands on videos are impressive.  These features are not only extremely useful, they will save shooters a lot of money because they won't have to spend thousands of extra dollars on third party shoulder mounts and control grips.

Here are the best videos I could find as of this post (I will update this over the next few days as more become available, so please check back):

Thanks from Nigel Akam

Sony PXW-FS7: another UHD XAVC very quick test from Filippo Chiesa

Sony PXW-FS7 UHD XAVC very quick test (one hour in my garden) from Filippo Chiesa

Sphere Of Light -SONY PXW-FS7- 4K from Yoshihiro Enatsu

A Night in Amsterdam with the Sony PXW-FS7 from Alister Chapman

The Cheesemonger - FS7 Camera Test Project from Ben Allan ACS

Just this morning from Jason Wingrove

.

Sony Professional: PXW-FS7 Official Promotion Movie

Sony Professional: PXW-FS7 Official FullHD Beauty Image

Sony Professional: FS7 First Footage

Sony Professional: BTS with the PXW-FS7, Den Lennie and James Tonkin

First look video courtesy of Sony Professional with Juan Martinez and Chiyoko Yannette

Cinema 5D Exclusive: Sony FS7 hands-on (courtesy Cinema 5D)
It seems to me that the only downside to this camera is the lack of a global shutter and internal RAW recording - features available on the sub-$3000 Blackmagic Production Camera. But those omissions are offset by the thoughtful ergonomics, a proven professional codec and an upgrade path to true 4K in 2015. In my view, this camera is well worth the $8000 list price - and is the first camcorder that has tempted me to sell all of my Panasonic GH cameras. Well done, Sony.

If anything here has helped you to make a purchase decision, please shop using the links above or the displays below and in the margins. It won't cost you anything extra, and it will help to keep these posts coming.

And for the latest deals, news, tips and techniques, please follow HCR on Blogger, Twitter and YouTube and circle us on Google+ Thanks for your support of the revolution!

$2000 Instant Rebate on Canon 1D C - Now Less Than $10,000!

         VS            

If you've been waiting for the 4K Canon Cinema EOS 1D C to come down in price, today's the day! Now, at $9999 after a $2000 instant rebate, the Canon 1D C costs only five times more than the body-only GH4 .

Snark aside, this is very good news for shooters. 4K innovation from companies like Panasonic, Blackmagic, Sony (and Kinefinity) is already pushing Canon prices downward - now, let's hope the trend continues!

How much will it cost to turn a $1699 Panasonic GH4 into a 4K DCI Cinema Camera?

Here is a great picture from Gizmodo Japan of the recently announced Panasonic GH4 mounted on the DMW-YAGH interface unit, fully rigged out for shooting theatrical quality 4K motion pictures -  on display this week at CP+ in Yokohoma.

So - how much would something like this cost?  Let's add it up (to include a Speed Booster and SLR Magic Anamorphot adapter [not pictured] for a "Hollywood" style anamorphic image with a Super 35 crop):

• Panasonic DMC-GH4 - $1699 (rumored price)


• Panasonic DMW-YAGH - $2199 (rumored price)


• AJA Ki Pro Quad - $3495


• Movcam MF-2 Follow Focus - $727


• Metabones Speed Booster - $429


• Rokinon cine lens set - $1429


• SLR Magic Anamorphot Adapter with diopters - $1300

The total price for all of the components listed above is $11,278 - and that doesn't include a matte box, 12V power or recording media.

Sounds like a lot, but contrast that with the cost of recording 4K with a $20,000 Canon C500 and a $3495 Ki Pro Quad, as pictured here:

And that doesn't even include lenses.

No more excuses.  For less than $15,000, students, independent filmmakers, small production houses and even camera enthusiasts will soon be able to buy a camera package that can record full projection quality 4096x2160 24fps Cinematic 4K at 10-bit 4:2:2.

Smart production houses will save even more money by buying Odyssey 7Qs instead of the more expensive Ki Pro Quad.

The GH4 is as close as we have come to the culmination of the hybrid camera revolution - an affordable still/video camera with world class stills and video.

Panasonic GH4K Less Than $2000 - Big Trouble for $4000 Blackmagic Production Camera?

Courtesy HD Warrior

Two primary sources that I trust, Endgadget and Giulio Sciorio at Small Camera Big Picture are reporting from CES that, a day after Sony introduced the $1998 4k FDR-AX100 camcorder, Panasonic is about to roll out a 4K resolution GH4K camera that looks a lot like the GH3 - for less than $2000.  Endgadget says:

"The company's keeping most of the hardware's specs close to its collective vest, but a representative was able to divulge a few details. UHD content can be recorded at 200 Mbps, and output in a full live feed via a mini-HDMI port (thanks to ALL-I Intra mode) to display on a computer or record to a hard drive. Of course, the Micro-Four Thirds shooter can save footage straight to an SDXC card -- a UHS Class 3 prototype variant tuned for such a task was on display -- though space will run out fairly quickly.

There's no word how many megapixels the cam totes, but it will be able to simultaneously snap photos while recording video. More details are set to arrive with the camera's official release in late February, when it'll arrive with a price tag of $2,000 or less" (!)

This is an absolutely revolutionary price for an interchangeable lens 4K camera.  Cinemas around the word still project at 2K (and are only slowly upgrading to 4K).  When you can get one of these for less than $2000, the decision whether to buy a $4000 Blackmagic Production Camera becomes that much more difficult.

And why would anyone ever shoot for theatrical projection at 1080p (1.9K)?

I do wish that Panasonic would introduce a 4K Super 35 camera at some point.  Perhaps as a long overdue upgrade to the venerable AF100.

It looks like 2014 is going to be another very interesting year.

Blackmagic Production Camera 4K vs RED ONE MX - Fight's On!

We've been waiting for this for a long time. The first images from the Blackmagic Production Camera, announced in April 2013 at NAB, are finally here! Yesterday, Blackmagic CEO, Grant Petty, posted a 10GB downloadable sample that he shot personally (if you want to see it and experiment with how it performs in the grade, you can download it here).

This was a very cool thing for him to do, but the community of interest for this camera continued to clamor for images shot by a "real DP".

Well today, we have those images - and the backstory is almost as interesting as the video itself.

Turns out that Captain Hook (of Captain Hook LUT fame) took his test BMPC out on a music video shoot as the "B" cam to a RED MX.

The director liked the early images so much that the BMPC was promoted to the "A" cam:



This camera essentially delivers Hollywood quality 4K motion pictures at an "amateur movie" price of $3995 - which is less than a 1080p Canon 5D Mark III with the 24-70 lens, $1500 less than an 8 bit 1080p Canon C100, $8000 less than a non-RAW capable 4K Canon 1DC, $13,000 less than the 10 bit 1080p Canon C300 and $23,000 (!) less than Canon's 4K C500.

RED and Sony prices for equivalently equipped 4K cinema cameras are also at or above $10K.  The new 2K Arri Amira is $20K.

My guess is that Blackmagic will be able to sell as many Production Cameras as the factory can crank out.  I also predict that we will start to see downward price adjustments from Canon and Sony - and perhaps even RED and Arri.

This may be bad news for the large camera companies, but it is a terrific Christmas gift to photographers and moviemakers everywhere - even those who will never buy a Blackmagic camera.

As always, if anything here has helped you to make a buying decision, please use the links embedded above or the display ads below to order.

And even if you're not in the market for a cinema camera right now, please support our sponsors - Adorama, Amazon, BorrowLenses, CoolLCD, DigitalRev, uBid, Vimeo, the the Warner Brothers Shop and others whose display ads you see in the margins.

It won't cost you anything extra, and it will help to keep these blog posts coming.  Thanks so much!

Magic Lantern does it again - continuous RAW video from the Canon 5D Mark III!

Andrew Reid at eoshd shot this video on his 5D Mark III with new pre-beta test software from Magic Lantern:



This is very big news - RAW video from a $3300 hybrid still/video camera body. If Magic Lantern can turn this into production software and releases it for free, it is a real game-changer.

First, it undermines the price of the $12,000 Canon 1D C Cinema EOS camera. If this free software upgrade becomes widely available for the 5D Mark III, Canon 1D C sales will likely dry up.

Second, it threatens the use-case for the 2.5K RAW $2995 Blackmagic Cinema Camera, which is yet to ship in large numbers.

The question becomes, would you rather buy a $3299 full frame Canon Mark III still/video camera that is in stock right now and upgrade it to RAW with free software - or would you rather order a $2995 video-only RAW Blackmagic Cinema Camera with a micro 4/3 sized sensor that might ship sometime in the next few months?

I know what I would do.