Five 4K camcorders threatened by the $2995 4K Blackmagic URSA Mini

Images courtesy eriknaso.com

Thanks to Noam Kroll and Erik Naso, we have a pretty good idea of what Blackmagic Magic will unveil in Vegas this morning - to include a truly revolutionary $2995 URSA Mini Super 35 camcorder, with interchangeable lenses, a global shutter, Blackmagic's standard CinemDNG RAW, 4K, 12 stops of DR (15 stops on the $4995 4.6K model), an optional EVF and easy compatibility with a shoulder mount.

Even before we see the detailed specs from the Blackmagic press event, we do know one thing - there has to be consternation in the executive suites at AJA, Arri, Canon, JVC, Panasonic and Sony (which is exactly what Blackmagic CEO Grant Petty set out to do when he started building cameras a few years ago).

If URSA Mini can deliver URSA's RAW image quality (or better) for $2995, here are the five 4K cameras that it clearly threatens:



1. $40K Arri Amira. Recently upgraded to 4K, this camera produces amazing images in a near-perfect shoulder mounted form factor. And with Arri color science, it is a perfect match for industry-standard Alexa. But at $40K, its cost is prohibitive for most indies and micro-budget filmmakers. This camera will continue to see considerable use at the high end of the market, but for indies, the price mismatch between Amira and URSA Mini is ridiculous - you could buy a Mini for less than the price of renting an Amira for a week.



2. $16K Canon C300 Mark II (and $2.5K XC10). Canon's pre-NAB announcement of these cameras was clearly designed to steal the limelight at the show. URSA Mini has pretty much stolen it back. The C300 Mark II costs 5 times is much and lacks the Mini's internal raw recording.  Plus, it requires expensive rigging to get it up on your shoulder. As for the XC10 - it costs almost as much as Mini, but is a fixed lens, 1" sensor toy by comparison.



3. $9K AJA CION. Beautiful ProRes images in good light and nice shoulder mounted ergonomics - but no internal RAW. Overpriced compared to every Blackmagic RAW camera, to include Mini.



4. $8K Sony PXW-FS7. With its shoulder mount, optional viewfinder and extensible hand grip, URSA Mini appears to be a clone of the FS7 - but for $5000 less. Plus, Mini has the internal 4K RAW recording the FS7 lacks.



5. $4K JVC GY-LS300. URSA Mini very nearly strangles the LS300 in its cradle. JVC introduced this promising camera late last year, but has yet to ship it in meaningful numbers in the States. Despite the fact that its h.264 compression gave it the weakest codec of any of the cameras on this list,  it had the advantage of being the lowest priced UHD "4K" Super 35 interchangeable lens camera on the market - until today. Unfortunately for JVC, even with the viewfinder and a shoulder mount, Mini will be about the same price as the LS300 - with higher resolution, wider DR and a superior codec - and the LS300 is another camera that needs expensive rigging to get it up on your shoulder.

As far as Panasonic goes, we don't know much about their new "heir of DVX100" camcorder yet, but if it is not competitive on price, it will be stillborn at this morning's press conference.

Bottom line is that URSA Mini will force prices down even faster and further than we have seen already over the past couple of years.   Even if you never buy a Blackmagic camera, you should send Grant Petty a thank you note (unless, of course, you just bought a $2995 4K Blackmagic Production Camera).

Please keep checking back during the day for more updates - and for HCR's view of what all of this means for micro-budget shooters.

As always, if anything here has helped you to make a purchase decision, please shop using the links above or the displays below and in the margins. And even if you're not in the market for a new camera, please comment and make suggestions below. It won't cost you anything extra, and it will help to keep these posts coming.

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Blackmagic URSA pre-orders shipping - first footage from the wild!

The Bear is in the house - Blackmagic URSA EF - $5995 at Adorama

The 4K Super 35 Blackmagic URSA, introduced at NAB 2014 in April, has started shipping. Guy Fiorita at New York production house Shout Chorus appears to be one of the first shooters in the US (and one of the first shooters without a connection to Blackmagic) to get his hands on the camera  - and has taken the time to post a mini-review plus few NYC street scenes (video after the break).

Guy didn't have the shoulder kit, so URSA wasn't on his shoulder very long and he used a tripod for most of the shots.  But he also says that the camera's weight isn't a deal breaker.

I'll let Guy's review and video speak for themselves, but at $5995 (EF version) or $6495 (PL version), shooters might be willing to put up with a little extra weight to get 4K (UHD) RAW or ProRes at 60p plus a global shutter. Goodbye CMOS skew and "jello-vision"!

You would have to pay $28,990 to get UHD/60p and a global shutter from Sony.

It looks like Blackmagic Design is absolutely committed to revolutionizing the price model for cinema cameras - all the way from the sub-$1000 RAW capable Pocket Cinema Camera to feature production with the Super 35 URSA. Good news for filmmakers.  Bad news for the traditional camera manufacturers


Here's Guy's video:



If anything here has helped you to make a purchase decision, please shop using the links above or the displays below and in the margins. And, even if you're not in the market for a new camera, please comment and make suggestions below. It won't cost you anything extra, and it will help to keep these posts coming.

For the latest deals, news, tips and techniques, please follow HCR on Blogger, Twitter and YouTube and circle us on Google+ Thanks for your support of the revolution!

Metabones Canon EF to Pocket Cinema Camera Speed Booster now available for pre-order!

Finally - the $659 Metabones Canon EF to Blackmagic Pocket Cinema Camera Speed Booster Adapter is available for pre-order at Adorama!

Now, Canon shooters can transition to the $495 BMPCC with straight-out-of-the-box 10-bit ProRes and 12-bit RAW recording for a little over $1100 without buying new glass. I'd say now is the time to leave 8-bit h.264 behind.

Sadly, this adapter should not be used with the GH4 or other micro 4/3 cameras due to possible shutter damage. Hopefully, the vanilla Canon EF to micro 4/3 adapter is coming soon.

Blackmagic Design announces audio meters, time-to-go & histogram for the Production Camera 4K!

Finally! Today, Blackmagic Design announced the release of firmware update 1.9 for the Production Camera 4K, delivering long-awaited features such as audio meters, SSD record time remaining and a histogram - all in a semi-transparent "heads up display" at the bottom of the screen.

This update was important enough to Blackmagic Design that CEO Grant Petty shot a hands-on video to showcase the new features: http://www.blackmagicdesign.com/support/video/1446

Sadly, this update is not yet available for long-suffering Blackmagic Cinema Camera owners or for the entry-level Pocket Cinema Camera, but Blackmagic assures us that this upgrade will roll out for the other cameras in the Blackmagic line over the next few weeks.

Here's the press release:

Blackmagic Design announces new “heads up display” for Blackmagic Production Camera 4K

Fremont, CA - July 24, 2014 - Blackmagic Design today announced the immediate availability of Camera 1.9 software which includes new “heads up display” on screen metering that provides customers with histogram, peak audio meters and recording time remaining for the Blackmagic Production Camera 4K.

Camera 1.9 update is available now free of charge from the Blackmagic Design website.

Using these additional displays for the Blackmagic Production Camera 4K means that customers can easily and quickly check important camera settings such as exposure, audio level and the remaining space on their recording disk.

Using the histogram scope, customers can now easily and rapidly set exposure in a shot as the histogram shows the the distribution of luminance in their images and if highlights or shadows are being clipped. Images with clipped highlights or shadows make it much harder to color grade the shots in post production, so having the histogram feature helps DOP’s shoot with confidence. The histogram scope is real time so highlights and shadows can be adjusted interactively with the lens setting, ensuring images are not clipped and maximum detail in tonal ranges is preserved, critically important for allowing colorists to create amazing grading effects in post production using the full contrast range of the camera.

Camera 1.9 software update also includes a new audio metering with peak hold feature to allow setting audio levels for Channels 1 and 2 when using the built in microphone as well as externally connected audio sources. The audio meters make it fast to view audio levels and adjust camera audio gain so that audio is not clipped or distorted.

The new heads up display also includes a recording time remaining indicator that shows remaining space on the recording disk. The time remaining indicator is automatically re-calibrated to ensure an accurate time remaining value if the either the frame rate or codec are changed, and displays red when the disk is getting full.

This update is available to our Blackmagic Production Camera 4K customers free of charge. Customers can download this update now and install it onto their camera from either Mac or Windows computers using a simple USB cable connection to the camera. Once the update is complete, customers can view the new on screen menus by simply swiping their finger up from the bottom of the capacitative touch screen.

This new heads up display will be released for other models of Blackmagic Design cameras over the coming weeks, so an even wider range of Blackmagic Design camera customers can get the benefits of this new display.

“We are extremely excited that we have been able to provide yet another release for our camera customers ,” said Grant Petty, CEO of Blackmagic Design. “Having this new heads up display with on screen scopes will enable film makers to shoot the most amazing images with confidence that they will get incredible results in post production!”

Another hat tip to Blackmagic Design for making these amazingly capable and affordable cameras more usable - but it would have been nice to have these basic features built-in when they were shipped.

That said, with these new updates, it may be time to take a fresh look at Blackmagic Cameras. The $2995 Production Camera 4K is still the least expensive UHD Super 35mm RAW camera on the market with a "no-jello" global shutter and the Pocket Cinema Camera is now an unbelievable bargain at $495

For a limited time, #1 Bestselling Pro Camcorder, Blackmagic Pocket Cinema Camera is just $495!

Today, Blackmagic Design announced a $500 off summer sale on the groundbreaking 12-bit RAW Blackmagic Pocket Cinema Camera. Until August 31st, 2014, the BMPCC is $495 at Amazon, Adorama, eBay, B&H and other authorized retailers.

At this price, the Pocket Cinema Camera becomes price competitive with entry level DSLRs and DSLMs - with a camera whose image quality is on par with cameras costing thousands of dollars more. Here's the Blackmagic press release:

Fremont, CA - July 16, 2014 - Blackmagic Design today announced an exciting Summer Special discount for the Blackmagic Pocket Cinema Camera for the low price of US$495. With a normal recommended retail price of US$995, this Summer Special represents incredible value and is available for a limited time and will end on the 31st of August 2014. This Summer Special price is subject to limited availability, after which the price will return to the usual recommended retail price of US$995.

Since its introduction, the Blackmagic Pocket Cinema Camera has been used in thousands of independent films, television commercials, music videos and anywhere cinematographers need a high quality digital film camera in a stealthy super small size.

The Blackmagic Pocket Cinema Camera includes powerful features such as Super 16mm sized 1080HD sensor, super wide 13 stops of dynamic range, built in SD card recorder for Apple ProRes, lossless CinemaDNG RAW capture and active Micro Four Thirds lens mount, all in an attractive compact design.

This compact design allows the Blackmagic Pocket Cinema Camera to be used in more situations where a larger camera would not be practical. It’s so small that it can be used in situations in the field where a larger camera could be dangerous. The camera’s film look even allows personal video to be shot with the style and creativity of a motion picture film.

Unlike regular video cameras Blackmagic Pocket Cinema Camera is a true digital cinema camera as it includes a super wide dynamic range image sensor with 13 stops of latitude, allowing feature film quality images.

A common mistake in the television industry is the assumption that more resolution means higher quality. Most cameras produce"video" looking images that suffer from highlight and black clipping that limits details. Blackmagic Pocket Cinema Camera's wide dynamic range eliminates this problem and provides film quality with dramatically more detail retained in black and whites in the image. Once the shoot is complete, DaVinci Resolve Lite 11 color correction and online editing software can be used to adjust images and take advantage of this extra range in the images.

To eliminate the damage that low bit depth and high compression video storage creates, the Blackmagic Pocket Cinema Camera includes a easy to use SD card recorder that allows the full sensor dynamic range to be recorded in professional ProRes 422 (HQ) format, as well as 12 bit Log RAW lossless compressed CinemaDNG format. These files can be read by high end video software as they are all open standard.

“We have worked hard to set up this exciting special price to allow more people to afford a super compact digital cinema camera that they can personally own. However stock is limited at this lower price so customers who want to buy at this price will need to move fast,” said Grant Petty, CEO, Blackmagic Design. “We are extremely proud of the Blackmagic Pocket Cinema Camera and we want to thank all the cinematographers who have send us examples of the work they have completed with this camera. We want to thank everyone for the wise and intelligent feedback they have given us and we hope this special offer is a great way to show our appreciation to the wonderful customers we have. For us, this is a dream come true!”

Now, at the $1700 price point, we have the GH4 competing with cameras such as the ~$3000+ 5D Mark III and ~$11,999 1 D C - while, at the low end, DSLR video shooters can buy a straight-out-of-the-box RAW camera for the price of a T3i.  This is bad news for the old-line DSLR manufacturers.

It seems to me that Canon and Nikon either have to step up to the plate and offer more high end features for the money - or, cede the video market to the newcomers and watch sales of mirror-box DSLRs slip even further.  If I owned stock in these companies, I would sell it.

If you've been eyeing the BMPCC, but didn't have quite enough money to buy one - now may be the time to pull the trigger. Please click on one of the links, pictures or display ads from our sponsors on this page to order. It won't cost you anything extra, but it will help to keep these blog posts coming. Thanks so much for supporting the Hybrid Camera Revolution!

OFFICIAL: Blackmagic Design Releases Camera Utility 1.8!

After yesterday's false start, Blackmagic Design has posted the official version 1.8 of the Blackmagic Camera Utility here for US users and here for UK users.  Here's what's new:

Blackmagic Production Camera 4K

• Updated user interface
• Losslessly compressed RAW DNG recording support
• Addresses an issue where pixel artefacts are seen in edges with strong highlights while shooting in 1080 mode
• Adds autofocus support for compatible EF lenses

Blackmagic Cinema Camera

• Updated user interface
• Adds autofocus support for compatible EF lenses Improved debayering when shooting to ProRes or DNxHD
• Improved focus peaking display
• Improved ISO handling when shooting at ISO 1600
• Improved general audio performance
• Iris setting is retained when switching between camera recording and clip playback

Blackmagic Pocket Cinema Camera

• Updated user interface
• Improved performance when recording using internal microphones
• Improved instances where a grid-like pattern may occur in some flare highlights
• General improvements in autofocus with active MFT lenses
• Adds supports for stabilization in MFT lenses without physical O.I.S switches
• Improved support for Sigma MFT lenses
• Improved support for Lumix 12-42mm PZ lens
• Improved support for Olympus 60mm f/2.8 MFT lens
• Iris setting is retained when switching between camera recording and clip playback

Blackmagic Studio Camera

• Improved phantom power compatibility
• Addresses an issue with interlaced video being output as progressive video

Get the full run down in this video from Blackmagic Design CEO Grant Petty.

The big news, of course, is that the Blackmagic "4K" Production Camera now records to Cinema DNG RAW. The improvements for the other cameras in the line are nice, but not as significant. It would have been a real win for Blackmagic if they had been able to fix the BMCC's black dot problem, for example.

If you want to shoot UHD and want 12-bit color depth and the flexibility and gradeability of RAW in post, the Blackmagic Design 4K Production Camera ($2995 with free Sony UWPV1 Lavalier Microphone, Bodypack Transmitter & Portable RX Wireless System at Adorama) is pretty much the only game in town below $10,000. If anything here has helped you to make a purchase decision, please support our sponsors by clicking on the links or pictures above or the display ads below and in the margins. It won't cost you anything extra, and it will help to keep these posts coming. Thanks so much for your support!

Off to update my BMPCC to see how well these updates work!

New Product from NAB - Affordable Multi-Axis Stabilizers from Big Balance

So I see a gentleman in Flava Flav-style white framed sunglasses racing around the show floor in a motorized wheelchair, followed by another guy "flying" a very small handheld gimbal. Okay, so my interest is piqued.

I start following these two to see where they're going. Turns out they're headed back to the booth for Big Balance Technology - an exciting new player in the multi-axis gimbal market.

With the introduction of the $15K MoVI 10, the $5K MoVI 5 and the $1.8K Defy last year - plus the proliferation of brushless gimbals we're starting to see on 'copters (such as the Zenmuse Z15), there are lots of gimbals at NAB this year. For years, I've dreamt of smooth, gimbaled Hollywood-style motion from a 2 or 3-azis stabilizer, but I hadn't planned to stop by any of the gimbal manufacturers' booths this week, because there was no way I could afford a powered stabilizer - or so I thought.

Enter Big Balance. A new Hong Kong company with a presence in the US and Europe. They saw the opportunity to bring multi-axis gimbal technology down from the high-end to smartphones, action cams, small and large interchangeable lens cameras - and this year they're at NAB, planning to ship their products in June. Prices start at an unbelievable $220 for their "Gazelle" 2-axis smartphone stabilizer.

Here's my interview with Larry Reich from Big Balance with a demo of the $995 Blackmagic Pocket Cinema Camera on a $750(!) Big Balance Gorilla stabilizer. I was so impressed,I forgot to pay attention to holding focus on Larry:




For smartphone and action cam filmmakers, this is a no-brainer. They should buy the Husky and the Mustang as soon as they are available.

For compact cam and DSLR/DSLM filmmakers, it's a little more money - but still worth it - especially for BMPCC owners (like me) who are frustrated by how hard it is to hold the camera steady.

If you have been on the fence about buying the BMPCC because you have been concerned about image stabilization - it may be time to pull the trigger.

Bear on the loose - no, it's not the Russians, it's the Blackmagic Ursa!

This morning at NAB, while I was still enroute, Blackmagic dropped their latest bombshell. Two new cameras, the Studio Camera and the Ursa, for the pro TV and cinema markets. Hard to believe that the Ursa is $6495 for the PL mount version and $5995 for the EF mount version. Global shutter, Super 35 sensor, 12 stops of DR, a built-in 10' monitor, and dual CFast RAW or ProRes recording.

Unlike some other bloggers, I am not upset that they didn't fix their existing cameras first. Disruptive companies disrupt. That's what they do. I have a Blackmagic Pocket Cinema Camera - it is an imperfect camera, yes - but for the image quality it produces, it is still a great value for the money.

That said, unfortunately for Sony, the specs on this camera sound a lot like the specs on the $29,000 F55.

Between the A7s' externally recorded 4K and the Ursa, it has already been a bad week for Sony - and it's only Monday.

I am waiting to see the price for the HDMI Ursa - the DSLR/DSLM "dock" that will turn cameras like the Panasonic GH4 and Sony A7s into cinema production cameras.

If you want to get on the waiting list for the Ursa (and knowing Blackmagic, you want to get on the list early, because it is likely to be a long wait), please click on the links above or the display ad below. It won't cost you anything extra, and it will help keep updates like this one coming. Thanks!

Slashcam 4K Shootout - Panasonic GH4 vs Sony AX100 vs Blackmagic Production Camera!

 

German review site Slashcam has done the first side-by-side of the first generation of <$3000 4K cameras, the Panasonic GH4, the Sony AX100, and the Blackmagic Production Camera.

Although the clips suffer from YouTube compression and questionable color choices in the grade, there are a couple of things that are clear. First, the GH4's 50ns shutter readout is almost as good as a global shutter. I had to freeze the frame to see skew/rolling shutter in the "whip pan" at 0:32. It wasn't distracting at all as I watched the motion video - unlike previous generation CMOS cameras.

Second, there is a lot to be said for the AX100's resolution, baked-in color rendition and power zoom. If you don't plan to color grade and don't need the flexibility of interchangeable lenses, this is a terrific little Handycam.

Here's the video:



Without access to the original files, this comparison is suggestive, but not definitive. That said, the accompanying review provides more insight. Here's another link to the full review. The translation is a little rough, but, thanks to Google Translate, I can't complain about the price.

These are all great cameras for their specific purposes. If you want cinema standard 4096x2160, internal recording to SD cards instead of SSDs, interchangeable lenses, a great viewfinder and in-camera color control in addition to gradeability - get the $1698 GH4 .

If all you need is UHD, but you want a Super 35 sensor, RAW (eventually) and no rolling shutter - get the $2995 Blackmagic Production Camera - but be prepared to buy external batteries and an external monitor or loupe (at the very least).

If you just want to pick up a camera and shoot stunning UHD without the hassle of color grading or changing lenses - get the $1998 AX100 - but be prepared for skew/rolling shutter if you pan too quickly.

If you know what you're getting into, you can't really go wrong with any of these cameras.

McDonalds’ “SuperGood” Ad Campaign Shot with Blackmagic Pocket Cinema Camera!

In a press release today (see link below), Blackmagic Design announced that the Blackmagic Pocket Cinema Camera had been selected as the POV camera for an upcoming McDonalds ad campaign. During the shoot, the camera was attached to the mouthguard of a motorcycle helmet and recorded first person point of view video in 12-bit RAW, which was later transcoded and graded in DaVinci Resolve 10.

Production Company: Native Sons Films, Woodside, CA for Stern Advertising, LA

Interesting quote from Director and DP Joe Murray of Native Sons Films explains why he didn't use 8 bit cameras or a GoPro:

“I also wanted it to look authentic, as if you are looking through a human eye, not a camera, so the footage had to have a sophisticated, cinematic look. Even though it’s a roving, quick point of view, I didn’t want over sharpened, highly compressed images or barreling distortion with a fish eye look. I wanted a naturalistic wide lens look with correct corners and smooth, high quality images, and I couldn’t have done it with any other tool...” Not bad for a camera that costs less than $1000 !

Full press release with more production photos at soundandpicture.com here.